AppLift is a global app marketing platform, which supports mobile app publishers in the acquisition and re-acquisition of users. The platform is based on a proprietary LTV optimization technology, which enables ROI-optimized user acquisition on a performance basis.
AppLift’s programmatic media buying platform – DataLift – offers a wide range by accessing all automated supply sources available on the market. The machine learning algorithm enriched with big data uses historical campaign data to select the best-performing parameter combination for intelligent media-buying decisions.
AppLift meets the provisions of the ePrivacyseal criteria catalog, which is based on German or European data protection legislation. After an extensive technical and legal review the product "DataLift" of AppLift has been certified by ePrivacy and received the ePrivacyseal.
Validity: 23.08.2015 - 22.08.2017