Salesforce DMP
50 Fremont Street, Floor 40
San Francisco, CA 94105
USA
Salesforce DMP (formerly Krux) helps advertisers send person-specific advertising to its customers. Thanks to its Data Management Platform (DMP), Salesforce DMP has no limits. In real time, it is possible to respond to different devices (tablet, PC, mobile phone, etc.) with different content (banners, videos, etc.).
Salesforce DMP, together with the technology of SaaS, offers an entire concept tailor-made for winning each individual customer.
Regarding Online Behavioral Advertising (OBA), Salesforce DMP complies with the principles of voluntary self-regulation of the digital advertising industry, which are listed in the iab Europe OBA Framework and held by the European Interactive Digital Advertising Alliance (EDAA). Salesforce DMP has been certified by ePrivacy and has been awarded the EDAA Trust Seal.
Salesforce DMP meets the provisions of the ePrivacyseal criteria catalog, which is based on German or European data protection legislation. After an extensive technical and legal review the product „krux Platform 2.5“ has been certified by ePrivacy and received the ePrivacyseal.
Awarded seals
EDAA OBA Certification
Validity: 14.11.2022 - 13.11.2024
EDAA OBA Certification
Validity: 14.11.2020 - 13.11.2022
EDAA OBA Certification
Validity: 14.11.2018 - 13.11.2020
EDAA OBA Certification
Validity: 14.11.2017 - 13.11.2018
ePrivacyseal EU
Krux DMP: The Intelligent Marketing Hub
Validity: 19.11.2016 - 18.11.2018
EDAA OBA Certification
Validity: 14.11.2016 - 13.11.2017
EDAA OBA Certification
Validity: 14.11.2015 - 13.11.2016
ePrivacyseal EU
Krux Platform 2.5
Validity: 19.11.2014 - 18.11.2016
EDAA OBA Certification
Validity: 14.11.2014 - 13.11.2015
