Zalando adtech lab GmbH
Vorsetzen 35
20459 Hamburg
Germany
Zalando adtech lab (formerly metrigo) is a technology provider in the field of performance and display advertising. The company has its own real-time advertising technology that by means of statistical methods enables real-time assessments about which campaigns and products are to be broadcast at what time and in what place.
Regarding Online Behavioral Advertising (OBA), Zalando adtech lab complies with the principles of voluntary self-regulation of the digital advertising industry, which are listed in the iab Europe OBA Framework and held by the European Interactive Digital Advertising Alliance (EDAA). Zalando adtech lab has been certified by ePrivacy and has been awarded the EDAA Trust Seal.
Awarded seals
EDAA OBA Certification
Validity: 21.10.2016 - 20.10.2017
EDAA OBA Certification
Validity: 21.10.2015 - 20.10.2016
EDAA OBA Certification
Validity: 21.10.2014 - 20.10.2015