Seminar: Forms of explicit consent - GDPR compliant and optimized


Tips for the privacy-compliant configuration of the cookie banner/consent pop-ups with regard to an increased opt-in rate

According to the ECJ ruling, it is clear that for a valid optin to be used for marketing and advertising purposes, the explicit consent of the user must be requested before cookies can be set. Another important factor for the voluntary nature of consent is the possibility of rejecting it. Depending on how the cookie banner is designed, the opt-in rate may be high or low. Website operators should therefore use a compliant but optimized configuration of the cookie banner. This can be achieved with a Consent Management Platform (CMP). In the webinar, we show which forms of the cookie banner are still legally permissible and what statistically leads to high opt-in rates.


What to expect

  • The current legal situation and requirements for a GDPR-compliant consent
  • The Solution: A Consent Management Platform (CMP)
  • Tips for the practical implementation of a CMP with legal security and maximum opt-in rate



30th of January 2020, 3:00 - 4:00 pm CET


Who is the seminar addressing?

Marketing and IT professionals, corporate lawyers, website operators and agencies



Prof. Dr. Christoph Bauer, ePrivacy GmbH, Founder and Managing Director

Lisa Gradow, Usercentrics GmbH, Co-Founder


We are very happy to have you with us on the 30th of January. Please register here to the webinar.

Do you have questions or recommendations for us?

We are glad to receive your comments.