ePrivacy offers full certification within the scope of the IAB Europe OBA Framework (EDAA-OBA certification). Companies in the digital advertising industry who successfully complete this certification process are awarded the "EDAA Trust Seal", a seal of approval which is recognized throughout Europe. The seal officially attests to the certified company's fulfillment of and compliance with requirements imposed by the IAB Europe OBA Framework.
The European Interactive Digital Advertising Alliance (EDAA) was established in 2011 by a number of European digital and advertising industry associations. It is an organization which regulates compliance with the requirements of the OBA Framework, which is already upheld by more than 250 companies.
ePrivacy has been authorized by the EDAA as an official certification provider for the "EDAA Trust Seal".
Central aspects of the certification
ePrivacy certifies compliance with the IAB Europe OBA Framework, in particular with regard to the following principles:
- Privacy notices
- Possibility for users to opt-out of the use of their data in the OBA context
- Data security
- Exclusion of sensitive segmentation
- Provision of information on OBA to users
Preparation for certification by the EDAA
The preparations for EDAA-OBA certification are undertaken by each company together with the EDAA. These comprise the satisfaction of technical requirements and voluntary disclosure of information.
Final certification by ePrivacy
The final certification process is divided into three stages. We use our own PIT® (Privacy Inspection Technology) software for all three stages. Examinations are largely carried out on an automated basis and the process thus involves little expenditure in terms of time or money for your company.
The specialized examination process ensures compliance with the OBA Framework on the part of the customer: ePrivacy identifies potential problems in the run-up to certification and also in the context of the tests carried out on a regular basis thereafter, and suggests possible solutions for the customer.
All companies which successfully complete the certification process are awarded the "EDAA Trust Seal Powered by ePrivacy" which attests to their compliance with the IAB Europe OBA Framework. The publication of the seal is an official testament to their responsible approach to data protection.
Managing Director, ADITION technologies AG
Data privacy protection is an important factor for our success and competitive position as we are a specialist in online advertising technology. Therefore we implemented the OBA Framework and have been certified with the EDAA Trust Seal, which enables internet users to get detailed and precise information about online behavioural advertising.
EDAA-OBA certification is suitable for the following business models:
- All companies using targeting for the provision of numerous services
- All companies carrying out profiling activities through the collection of data
- Advertising networks
- Publishers with their own tracking capabilities
- Technology providers
- Data providers
- Ad servers
- OBA providers
- Ad exchanges
- Demand-side platforms
- Supply-side platforms