21.11.2019

Webinar in English | Digital marketing in times of GDPR & ePrivacy

 

On October 1, the European Court of Justice (EJC) issued a new ruling that affects all marketing managers.

The EJC’s decision raises the following questions:

  • What consent do you need before placing a cookie or collecting personal data?
  • Do cookies count as personal data?
  • What does this mean for the GDPR and the previous ePrivacy regulation?
  • And what information about the cookie's duration and third parties is mandatory?

In this webinar, two experts will explain all you need to know about these key issues:

Prof. Dr. Christoph Bauer, CEO of ePrivacy GmbH

Prof. Bauer will explain the legal impact of this new ruling and the current climate after 1.5 years of GDPR:

(1) ECJ judgements (Fashion ID & Planet49) and ePrivacy Regulation: what is their impact on data collection?

(2) One year after the GDPR – A 10-point summary

  • Consent vs. Legitimate Interest
  • Explicit vs. Implicit Consent: what applies to which tracking method?
  • (How) Can I continue to use Google solutions and Facebook buttons legally?
  • Where/on which servers should marketing data be stored from a legal standpoint?
  • Controller or Processor? If providers claim data sovereignty for themselves, what are the legal consequences?
  • Company website privacy page: how to design/update it? Is a regular manual update sufficient?

Timo von Focht, Country Manager DACH of Commanders Act will discuss the technical implementation of these legal regulations.

Please to register for the webinar under the following link: https://www2.commandersact.com/Webinar-ePrivacy-English

We are looking foward to your participation on November, 21st, at 11 am CET!

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